Every communications team eventually faces the same question. If a major geopolitical event such as the oil crisis in the Straits of Hormuz continues to dominate headlines, markets are increasingly unsettled and customers are distracted – should we stop launching major marketing or communications campaigns?

In this guest blog written by Gabriel Wong, Co-Founder of Positive Good and published by Spreckley, we explore why remaining silent isn’t the best response when companies should be communicating responsibly with purpose during times of uncertainty. Read the full article here.